Fashion Marketing Diploma | LaSalle College Istanbul

Fashion Marketing

Diploma
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If you are business-savvy, have a passion for fashion and a creative mind, LaSalle College İstanbul’s Fashion Marketing Program will take your talent to the next level.

Graduates of this program not only buy, sell and promote fashion products  but also grasp the fundamentals of the fashion industry, manipulate current computer software applications used in the field and produce professional visual displays.

Teachers of this program are also professionals in the field and are able to provide students with insight into the current realities of the workplace. From the local industry to the international arena, fashion merchandisers work for apparel retailers or wholesalers to develop, analyze and implement effective fashion marketing strategies.


  • Produce professional visual displays of fashion products.
  • Develop, analyze and implement effective marketing strategies.
  • Learn how to use Adobe Illustrator, Photoshop and Web Design software.
  • Forecast styles and trends.
  • Evaluate target market needs.
  • Buy, sell, promote and distribute fashion products.
  • Plan, manage and promote a fashion show.
  • Manage an operating budget.
  • Brand Manager
  • Boutique Manager/ Owner
  • Fashion Buyer
  • Visual Display Artist
  • Merchandiser
  • Fashion Promotion Specialist
  • Fashion Editor
  • Retail Store Manager
  • Fashion Consultant
  • Fashion Journalist
  • Sales Manager
  • Product Manager
  • Accessory designer
  • Fashion coordinator for television, cinema, show, theatre, magazines

Offered in English, the Fashion Marketing Program consists of 6 terms, 15 weeks per term for a total of 90 weeks. By the end of this 2-year program, you will have completed 1770 hours which entitles you to a Diploma in Fashion Marketing.

This program begins every February and October.


Term 1

  • Marketing I
  • Study and Utilisation of Raw Materials
  • Work Task Management
  • Graphic Process & Visual Presentation
  • Fashion Phenomena

Term 2

  • Computer Lab I
  • Research of Raw Materials
  • Environment and Consumer
  • Marketing II - Case Analysis
  • Fashion Communication
  • Fashion & Society

Term 3

  • Fashion Promotion
  • Fashion Product Development
  • Computer Lab II
  • Fashion Advertising
  • Analysis Influencing Fashion

Term 4

  • Trend Analysis and Presentation
  • Visual Presentation Strategy
  • Designer Label Development
  • Marketing Plan
  • Accounting

Term 5

  • Designer Label Management  
  • Import / Export
  • Store Layout and Planning
  • Buying & Selling
  • Planning & Production

Term 6

  • Human Resource Management
  • Budget Planning for Fashion
  • Fashion Event Planning
  • Digital Enterprise Project
  • Digital and Social Media Advertising

LaSalle College İstanbul’s Fashion Marketing  program curriculum is based on fashion marketing programs developped in Montreal according to Canadian educational standards. Graduates of this program are awarded a Diploma in Fashion Marketing that is issued from Canada and recognized internationally and by the Turkish Ministry of National Education.

  • You must be 18 years of age or a high school graduate.
  • You must have working knowledge of the English language.
  • You must pass an interview with an admissions officer.